Leadership with trust
the Prime Group our purpose is to improve the quality
of life of the communities we serve. We do this through
leadership in sectors of national economic significance,
to which the Group brings a unique set of capabilities.
This requires us to grow aggressively in focused areas
heritage of returning to society what we earn evokes
trust among consumers, employees, shareholders and
the community. This heritage is being continuously
enriched by the formalisation of the high standards
of behavior expected from employees and companies.
The Prime is a unique asset representing leadership
with trust. Leveraging this asset to enhance Group
synergy and becoming globally competitive is the route
to sustained growth and long-term success.
Prime Group has always sought to be a value-driven
organisation. These values continue to direct the
Group's growth and businesses. The five core
values underpinning the way we do business are:-
We must conduct our business fairly, with honesty
and transparency. Everything we do must stand the
test of public scrutiny.
We must be caring, show respect, compassion and humanity
for our colleagues and customers around the world,
and always work for the benefit of the communities
We must constantly strive to achieve the highest possible
standards in our day-to-day work and in the quality
of the goods and services we provide.
Unity:- We must work cohesively with
our colleagues across the Group and with our customers
and partners around the world, building strong relationships
based on tolerance, understanding and mutual cooperation.
Responsibility:- We must continue
to be responsible, sensitive to the countries, communities
and environments in which we work, always ensuring
that what comes from the people goes back to the people
many times over.